The role of societies in
democracy has increased the importance of media and the images and ssmbols
used in modern world. After 80s a great change has been observed in
interpersonal and cultural communication means. This fact caused the
complexity of political communication which led its more dynamic structure.
Parallel to this change in democratic societies, people who have political
power started to accept strategic communication styles in professional
sense. This study aims to focus on the strategic ways of communication,
the use of images and symbols, general application fields, and their
national and international political processes.