bilig-33/ Spring 2005

Millenium Advertising at Turkey

"A Research That Directed For To Determine Attitudes OfEge

University Students About Offensive Advertising Themes And

Advertised Products"

Assist. Prof. Dr. Belma G üneri FIRLAR

Abstract : As Marshall McLuhan indicated, today we're living in a "Global Village". At this village because of macro-eco­ nomic and sociological unbalance, we've been bombing with different kinds of messages and especially messages of ad­vertising which have been shaping without paying some at­tention to norms, values, tarditions and precedents of world socities .Nowadays brochures're overlapping from post-bo­xes and because of countless e-mail that our computers clampping everyday and every moment in a day. On the ot­her hand, advertising agencies and of course advertisers, for to realize their goals and without paying attention to us, they've been prefering extra-ordinary concepts at their ad­ vertising themes. And when we connect all of them that bring our thoughts only one point; "Are millenium adverti­ sing themes and advertised products really offensive, or not?...What's the others thoughts and attitudes about them?...Especially, students' attitudes about millenium ad­vertising and advertised products …" So that shaped our re­search over millenium advertising and of course students of ege university attitudes.

At this reseach, because of time and reachness limits, ege university campus's defined as research area. Consequently, Communication Faculty's stabilize as pilot section for studi­es. After practice, questionnaire forms're prepared and app­lied. While results're interpreting, individual observations're taken into consideration with research datas.